With more than 30 years of marketing and branding experience at four world-class organizations, Al has led the marketing operations at Marshfield Clinic, General Mills, The Pillsbury Company and American Red Cross. At Marshfield Clinic, he adeptly re-positioned the brand to become the most recognized healthcare organization in Wisconsin. While there, Al oversaw the completion of nearly 40 market research projects that led to market-winning strategies, growth-igniting tactics, and award-winning advertising.
In his career, Al has managed several renowned national brands guiding new products and market introductions. Additionally, he was the first manager of ethnic marketing at General Mills and he authored the seminal market research study that resulted in Target Corporation’s rollout of grocery products to all of its stores.
Member Since: 2020